Model Context Protocol (MCP), clearly explained (why it matters)

Greg Isenberg Greg Isenberg Mar 13, 2025

Audio Brief

Show transcript
This episode provides a non-technical breakdown of Model Context Protocols, or MCPs, and their impact on artificial intelligence. There are three key takeaways from this discussion. First, Model Context Protocols standardize how Large Language Models interact with external services, drastically reducing integration complexity. Second, this standardization marks a crucial evolution in AI, enabling the creation of more powerful and versatile AI agents. Third, new protocols like MCP generate significant startup opportunities, particularly in developing new tools and marketplaces. Large Language Models, by themselves, are limited to text prediction. To perform real-world actions, they must connect with external tools. Historically, integrating these tools was complex due to varied APIs, similar to making different languages communicate without a translator. MCPs solve this by acting as a universal standard, simplifying how LLMs interact with diverse services. This shift represents a significant evolution in AI development. Initial standalone LLMs advanced to being connected with individual tools. Now, MCPs provide a standardized framework, fostering an easily integrated ecosystem where service providers create MCP servers, making their services plug-and-play for LLM developers. The emergence of any new technological standard inevitably creates a new wave of business opportunities. For MCPs, this could include developing new developer tools, integration platforms, or marketplaces. One compelling idea discussed is an MCP App Store, allowing developers to easily discover and deploy pre-built MCP servers for various third-party services. This discussion underscores MCPs as a pivotal development for the future of AI and its practical applications.

Episode Overview

  • This episode breaks down the complex but trending topic of Model Context Protocols (MCPs) for a non-technical audience.
  • Expert guest Ross Mike uses clear diagrams and analogies to explain the evolution of Large Language Models (LLMs) and the problem that MCPs solve.
  • The discussion highlights how MCPs act as a standardized layer, or a universal translator, to simplify how LLMs connect with external tools and services.
  • The episode concludes by exploring the startup opportunities that arise from the standardization that MCPs bring to the AI ecosystem.

Key Concepts

  • The Limitation of Standalone LLMs: By themselves, Large Language Models (LLMs) are simply text predictors and cannot perform real-world actions like sending emails or accessing databases.
  • The "LLMs + Tools" Challenge: The next evolution was connecting LLMs to external tools via APIs. The problem is that each tool has a different API, making it complex and time-consuming to integrate multiple services, akin to making different languages communicate without a translator.
  • MCP as the Standardized Solution: Model Context Protocol (MCP) acts as a universal standard or a "translation layer" between the LLM and various external services. It allows different tools to communicate with the LLM in a unified way, drastically reducing engineering complexity.
  • The MCP Ecosystem: The architecture consists of an "MCP Client" (the LLM-powered application) and an "MCP Server" (maintained by the service provider). The burden of making a service compatible is shifted to the service provider, who creates the MCP server, making it plug-and-play for developers using the LLM.
  • Startup Opportunities with New Protocols: The emergence of a new standard like MCP creates opportunities for new businesses. A key idea discussed is creating an "MCP App Store" where developers can easily find, deploy, and manage MCP servers for various third-party services.

Quotes

  • At 00:08 - "Most people have no idea what MCPs are and what they mean and what are the startup opportunities associated with it." - Host Greg Isenberg highlights the core problem the episode aims to solve: demystifying the popular but confusing topic of MCPs.
  • At 02:41 - "LLMs by themselves are incapable of doing anything meaningful." - Guest Ross Mike establishes the foundational concept that LLMs need to be connected to external tools to perform useful, real-world tasks.
  • At 08:37 - "MCP you can consider it to be a layer between your LLM and the services and the tools. And this layer translates all those different languages into a unified language that makes complete sense to the LLM." - Ross Mike provides a simple and effective analogy, explaining that MCP acts like a universal translator for AI.

Takeaways

  • Understand that MCP is a new protocol that standardizes how LLMs interact with external tools, making it much easier to build powerful, multi-functional AI agents.
  • The evolution of AI is moving from standalone models (LLM) to models connected with individual tools (LLM + Tools), and now to a standardized, easily integrated ecosystem (LLM + MCP).
  • New technological standards almost always create new business opportunities. Keep an eye on the adoption of MCP to identify potential startup ideas, such as building developer tools or marketplaces around it.
  • A great startup idea is to create an "MCP App Store," a platform where developers can discover and deploy pre-built MCP servers for various services with a single click.