How I use Google Veo3 to create viral videos (3M views in 48 hrs)

Episode Overview

• This episode provides a practical, A-to-Z tutorial on how to monetize Google's AI video generation tool, Veo 3, featuring expert creator PJ.
• PJ shares his specific workflow, including his script and prompt generation process using ChatGPT, iterative shot creation in Veo 3, and post-production editing.
• The discussion breaks down the strategic formula for creating viral social media content, using a successful AI-generated commercial as a case study.
• Multiple monetization strategies are explored, from building a personal brand for client work and creating niche commercials to selling info products and offering high-level corporate consulting.

Key Concepts

• AI Video Generation Workflow: A three-step, iterative process involving ChatGPT for script and prompt creation, Veo 3 for generating individual shots, and a video editor like Final Cut Pro for compiling and post-production.
• Current Technical Limitations: Key challenges with current AI video tools include the inconsistency of audio generation (described as a "slot machine") and the inability to maintain character consistency across different shots.
• Cost and Efficiency: Creating a short, viral commercial can cost around $500 in AI credits, with a success rate of approximately one usable clip for every three to five generated.
• Cinematic Prompting: A crucial technique to make AI videos look less artificial is to include specific camera movements and cinematic language in the prompts.
• Viral Post Formula for X (Twitter): A four-part structure to maximize engagement: 1) Establish credibility, 2) Present a shocking cost or time comparison, 3) Ask a provocative question, and 4) Offer value by sharing prompts or methods.
• Monetization Avenues: Four primary paths to building a business include building a personal brand to attract freelance clients, creating niche commercial content for underserved markets, selling info products like courses or prompt guides, and offering high-level consulting to large companies.

Quotes

• At 1:07 - "I realized that a lot of the tutorials were too pie in the sky... they didn't really tell you how to get there and how to actually make money from this whole AI and Veo3 craze..." - Host Greg Isenberg explains his motivation to create a practical, monetization-focused guide.
• At 2:40 - "Can you create content that's entertaining? And I've got a lot of tips on how you can do that." - Guest PJ emphasizes that entertainment value is the core skill required, more so than technical expertise.
• At 18:47 - "it is a... it is a slot machine." - PJ describes the current inconsistency and randomness of audio generation in AI video tools like VEO 3.
• At 20:30 - "what that also means though is that there's no character consistency." - PJ explains a key limitation of current text-to-video models, where a character's appearance cannot be maintained across different scenes.
• At 22:18 - "I think that's like the shots that like feel the most like non-AI are probably the ones with like the coolest camera movement." - PJ shares a key insight on using prompts for camera movement to improve the quality of AI-generated video.
• At 26:48 - "I used to shoot $500k pharmaceutical commercials... I made this for $500... What's the argument for spending $500k now? Steal my prompt below." - Greg breaks down the highly effective formula behind PJ's viral post on X.
• At 35:11 - "Great artists copy, great artists steal. Like, shot-for-shot, at least in your own internal... when you're making your first couple commercials to build out your portfolio... just rip these shots shot-for-shot." - PJ advises new creators to learn by replicating successful work to quickly build their skills and portfolio.

Takeaways

• Prioritize creating entertaining content within a specific niche over mastering technical complexities, as modern AI tools have lowered the technical barrier to entry.
• Adopt an iterative, shot-by-shot generation process to manage high credit costs effectively and allow for creative adjustments as you build a video.
• Structure your social media posts to maximize engagement by establishing credibility, presenting a shocking value comparison, asking a thought-provoking question, and offering a clear value-add.
• To rapidly build a portfolio and learn the craft, deconstruct and replicate successful commercials shot-for-shot, applying their proven formulas to new products or ideas.