iPhone 14 Recap and Pixel 7 Predictions!

W
WVFRM Podcast Sep 16, 2022

Audio Brief

Show transcript
This episode covers reviews of the iPhone 14 Pro and Plus, a deep dive into the Apple Watch Ultra, and speculation regarding the upcoming Google Pixel 7. There are three key takeaways from this discussion. First, the iPhone 14 Pro’s Dynamic Island is a software triumph, while its Always-On Display feels less refined than competitor offerings. Second, the Apple Watch Ultra successfully combines a premium smartwatch with ninety-five percent of the features serious recreational athletes need, challenging dedicated sports watches. Third, early sales reports based on pre-orders often reflect a niche enthusiast market and shouldn't be used to judge the long-term success of a mainstream product like the iPhone 14 Plus. The Dynamic Island is lauded as a delightful software feature, cleverly integrating notifications and live activities. However, the Always-On Display is critiqued for being too bright and distracting, feeling less "off" compared to Android implementations. The Ultra targets the "recreational pro," offering significantly improved battery life, dual-frequency GPS accuracy, and a customizable Action Button. Its main appeal is consolidating an excellent everyday smartwatch with a powerful sports computer, eliminating the need for two devices. Despite early reports of low pre-order numbers, the iPhone 14 Plus is expected to appeal to average consumers. These buyers typically purchase phones from carrier stores over time, prioritizing a larger screen and battery rather than pre-ordering like tech enthusiasts. Analysts also anticipate Google will maintain its aggressive 599-dollar starting price for the Pixel 7, reducing the price gap to the Pro model. Ultimately, this episode offers a nuanced look at Apple's latest hardware and Google's market strategy, highlighting key drivers of consumer adoption in different segments.

Episode Overview

  • The hosts review the new iPhone 14 Pro, praising the clever software of the Dynamic Island but critiquing the implementation of the Always-On Display.
  • They debate early reports calling the iPhone 14 Plus a failure, arguing that its target audience of casual buyers has yet to purchase the device.
  • The conversation shifts to the upcoming Google event, with speculation on Pixel 7 pricing and a discussion on the pros and cons of live versus pre-produced keynotes.
  • A deep dive into the Apple Watch Ultra features interviews with a diver, runner, and mountaineer to determine if it can replace dedicated sports hardware from brands like Garmin.

Key Concepts

  • iPhone 14 Pro Upgrades: The most significant changes are the display, cameras, and internals. The Dynamic Island is lauded as a delightful software feature, while the Always-On Display is considered too bright and distracting compared to Android implementations.
  • iPhone 14 Plus Sales: Pre-order numbers are not a reliable indicator of the phone's success, as its target demographic consists of average consumers who typically buy phones from carrier stores over time, not tech enthusiasts who pre-order.
  • Apple Watch Ultra's Target Audience: The watch is perfectly positioned for the "recreational pro"—a high-level enthusiast who is serious about their sport but doesn't require the niche, mission-critical features of top-tier professional gear.
  • Convenience vs. Dedicated Hardware: The Ultra's main appeal is its ability to function as an excellent everyday smartwatch and a powerful sports computer, eliminating the need for users to own and switch between two separate devices.
  • Key Features for Athletes: Experts praised the Ultra's significantly improved battery life, the accuracy of its dual-frequency GPS, the utility of the physical Action Button, and its robust safety features like the siren and backtracking.
  • Event Coverage: Pre-produced, fast-paced launch events are challenging for media to cover in real-time, whereas traditional live events with a slower pace allow for better analysis and reporting.
  • Google Pixel 7 Speculation: The hosts predict Google will maintain the aggressive $599 starting price for the Pixel 7 and reduce the price gap to the Pro model, which was too large for the feature difference in the Pixel 6 series.

Quotes

  • At 4:24 - "I've looked down at it so many times thinking my phone is still on." - Marques commenting on how bright and active the iPhone 14 Pro's new Always-On Display is, making it feel less "off" than expected.
  • At 19:28 - "I think what's actually going to happen is the average person is going to be so much happier with this phone [iPhone 14 Plus]." - Marques arguing that the iPhone 14 Plus will be a success with the general public who value a larger screen and battery, despite low pre-order numbers from tech enthusiasts.
  • At 26:57 - "I much prefer the live event in which you have time because people have to breathe and walk off stage." - MKBHD explains why, as a content creator, he finds live events easier to cover than fast-paced, pre-produced videos.
  • At 54:45 - "Recreational is the perfect word for what Apple usually calls Pro." - Marques Brownlee, defining the target demographic for the Apple Watch Ultra.
  • At 1:00:31 - "If you're really running and you're tired, you're sweaty, sweats are getting in your eyes... The action button is very important." - Hellah Sidibe, a marathon runner, praising the addition of a physical, programmable button.

Takeaways

  • The iPhone 14 Pro's Dynamic Island is a software triumph, but its Always-On Display feels like a first-generation feature that is less refined than competitor offerings.
  • The Apple Watch Ultra is a "Garmin killer" for the vast majority of serious recreational athletes, successfully combining a premium smartwatch with 95% of the features they need from a dedicated sports watch.
  • Early sales reports based on pre-orders often reflect a niche enthusiast market and shouldn't be used to judge the long-term success of a mainstream product like the iPhone 14 Plus.
  • For athletes, practical hardware improvements like significantly longer battery life, physical buttons, and enhanced GPS accuracy are often more impactful than purely software-based features.