A DURA VERDADE SOBRE SER EMPREENDEDOR NO BRASIL
Audio Brief
Show transcript
This episode covers car depreciation trends, informed by a veteran salesman with 30 years in the automotive market.
There are three key takeaways from this discussion. First, French automotive brands often depreciate rapidly. Second, high-end luxury sedans experience significant value loss. Third, luxury electric vehicles can see dramatic drops in their resale price.
Brands like Peugeot, Citroën, and Renault are cited for their historical depreciation. Luxury models such as BMW 5 Series and Audi A6 quickly lose value as initial buyers often disregard resale. Luxury EVs like the Porsche Taycan can lose up to 50% of their original price on the used market.
Avoiding obscure or niche models is a prudent financial strategy to minimize loss. Understanding these depreciation patterns is crucial for smart vehicle purchasing.
Episode Overview
- The guest, a car salesman with 30 years of experience, discusses his long-standing business and his perspective on the automotive market.
- The hosts engage in a sponsorship segment for Reise shoes, a brand whose products are inspired by car designs.
- The conversation shifts to car depreciation, with the guest identifying specific brands and categories of vehicles that lose the most value over time.
Key Concepts
- Business Longevity: The guest highlights his pride in maintaining the same business (CNPJ) for 18 years, emphasizing the difficulty and achievement of such a feat in his industry.
- Car Depreciation: The core topic of discussion, focusing on which types of cars lose the most value after being purchased.
- French Cars: Brands like Peugeot, Citroën, and Renault are cited as having significant depreciation, despite improvements in quality over the years.
- Luxury Vehicle Depreciation: High-end luxury models, such as the BMW 5 Series and above or the Audi A6 and A7, are identified as "millionaire's cars" that depreciate heavily because the initial buyers are not concerned with resale value.
- Electric Vehicle Depreciation: Luxury electric cars, like the Porsche Taycan, are noted for their drastic drop in value on the used market, losing up to 50% of their original price.
Quotes
- At 00:08 - "Vou fazer 18 anos o mesmo CNPJ." - The guest explains the longevity and stability of his car sales business, highlighting it as a mark of credibility.
- At 00:48 - "Os tênis da Reise, eles são inspirados em carros." - One of the hosts explains the connection between the podcast's sponsor, Reise, and the episode's theme by mentioning their car-inspired shoe designs.
- At 02:40 - "Cara, os carros franceses desvaloriza bastante." - The guest directly answers which cars depreciate the most, pointing to French brands as a primary example.
Takeaways
- Be cautious when purchasing French cars (Peugeot, Citroën, Renault) if resale value is a concern, as they historically have high rates of depreciation.
- Avoid investing in high-end luxury sedans (like BMW 5 Series or Audi A6) and luxury electric vehicles if you want to minimize financial loss, as these categories depreciate much faster than more common models.
- When buying a car, it's wise to avoid "inventing" or choosing obscure or niche models; sticking to established vehicles with a good reputation for holding their value is a safer financial decision.
