They Just Invented the Agentic AI Brokerage

Episode Overview

• Josh Brown sits down with Public.com co-founders Leif Abraham and Jannick Malling to discuss and demo the platform's groundbreaking new AI-powered investing tools.
• The episode introduces "Generated Assets," a feature allowing users to create custom, investable stock portfolios using simple, natural language prompts.
• They also unveil the upcoming "Agentic Brokerage," an AI agent that can understand complex instructions and automate portfolio management tasks on the user's behalf.
• The conversation highlights how these innovations democratize sophisticated investing strategies, making them accessible to retail investors through conversational AI.

Key Concepts

• Generated Assets: This new feature on Public.com allows users to instantly create personalized stock portfolios (custom indexes) by describing an idea or theme in plain English. The AI interprets the prompt, identifies relevant companies, and generates an investable asset.
• Agentic Brokerage: An upcoming feature where an AI agent can execute complex, multi-step instructions on behalf of the user. This moves beyond simple buy/sell orders to include automated portfolio management, such as rebalancing based on market events or executing tax-loss harvesting strategies based on user-defined rules.
• Natural Language Interface: The core technological shift is moving from a graphical user interface (clicking buttons and navigating menus) to a conversational or prompt-based interface. Users can simply state their intent, and the AI translates it into action.
• Custom Indexing: The technology allows for the creation of "ETF-like" products that can be customized on the fly. Users can take an existing theme (like the S&P 500) and modify it by excluding certain stocks or adding specific criteria, creating a portfolio that precisely matches their thesis without needing to wait for a fund provider to launch a product.
• Portfolio Remixing & Sharing: Users can combine multiple themes into a single generated asset (e.g., "music, racing, and vegan lifestyle") and will soon be able to share their custom-created assets with the broader Public.com community, fostering a collaborative investing environment.

Quotes

• At 01:33 - "It's a way to prompt your own index fund, essentially." - Jannick Malling explaining the core concept of the new "Generated Assets" feature.
• At 02:41 - "It sits as a single asset next to your Apple position, next to your Nvidia, next to your Bitcoin on the Public platform." - Jannick Malling describing how a user's newly created custom index appears and functions within their portfolio.
• At 03:29 - "This is an agent that you can instruct to do anything on your behalf." - Jannick Malling introducing the powerful capabilities of the upcoming "Agentic Brokerage" feature.
• At 05:25 - "The breakthrough here is that the agent is going to be able to... not read your mind, but understand your intent, not just the instruction." - Josh Brown highlighting the key difference between simple commands and the advanced understanding of the new AI agent.
• At 14:46 - "Will you give users the ability to take something that they've built and share it with the community?" - Josh Brown asking about the social and community potential, to which Leif Abraham confirms a "share button" is coming soon.

Takeaways

• Become Your Own Index Creator: Investors can now use Public.com's "Generated Assets" to instantly create and invest in personalized stock portfolios based on any theme, strategy, or combination of ideas they can describe, from "Gen-Z consumer trends" to "companies with low AI exposure."
• Automate Complex Strategies with AI: The upcoming "Agentic Brokerage" will function as a personal portfolio assistant. Prepare to automate sophisticated tasks, such as rebalancing your portfolio based on market triggers (e.g., "if the Fed cuts rates, sell 10% of my bank stocks and buy tech") or executing complex sell orders for financial planning.
• Test Investment Ideas Instantly: These AI tools provide a powerful way to quickly backtest and validate investment theses. Instead of spending hours on manual research, you can generate a portfolio based on a specific idea, review its historical performance against benchmarks, and decide whether to invest in minutes.