the UGLY side of Social Media ft. Louie Castro and AdamRayOkay
Audio Brief
Show transcript
This episode features influencers Louie and Adam Ray Okay discussing their friendship, distinct paths to social media stardom, and critical issues facing the LGBTQ+ community. This conversation highlights three key takeaways: the essential function and challenges of gay clubs as safe spaces, the contrasting evolutions of social media fame, and the profound duality of online influence.
Gay clubs, particularly in areas like West Hollywood, serve as vital havens for the LGBTQ+ community to express themselves freely, often without the judgment found in mainstream venues. However, the growing presence of straight individuals can lead to disruptive behavior, altercations, and even homophobic incidents, undermining the safety and purpose these spaces provide. Creators share personal experiences of harassment within these designated safe zones.
The episode contrasts the "OG YouTuber" era, characterized by steady community building, with the rapid, viral growth seen on platforms like TikTok. Louie’s journey reflects a more gradual build, sometimes with overnight virality from specific content, while Adam's rise exemplifies the "COVID explosion" model where rapid exposure can transform lives instantly. This highlights the diverse and evolving paths to influence in the creator economy.
Finally, the discussion explores the profound duality of online influence. While social media offers immense opportunity for community building and can change lives overnight, it also presents significant challenges. These include overwhelming online hate, public scrutiny, and a sense of ownership or entitlement from followers. Navigating these pressures demands resilience and a strong personal support system, underscoring the importance of genuine friendships for public figures.
This discussion ultimately underscores the complexities of modern influence, community, and the ongoing need to protect spaces of authentic self-expression.
Episode Overview
- Influencers and friends Louie (Larray) and Adam Ray Okay join the podcast to discuss their friendship, personal stories, and different paths to social media stardom.
- The conversation delves into the importance of gay clubs as safe spaces for self-expression and the growing frustration with straight crowds treating these venues as a novelty.
- The group explores the dual nature of online fame, contrasting the power of social media to build communities and change lives with the pressures of public scrutiny and audience entitlement.
- The episode balances lighthearted banter and personal anecdotes, such as Valentine's Day surprises, with serious discussions about experiencing homophobia and navigating the influencer industry.
Key Concepts
- Friendship and Chemistry: The foundation of Louie and Adam's friendship is their shared, unfiltered sense of humor, which began with Adam being a fan of Louie's early work.
- Safe Spaces: The role of gay clubs (specifically in West Hollywood) as essential safe havens for the LGBTQ+ community to express themselves freely without the judgment often found in mainstream venues.
- The "Straight Invasion" of Gay Spaces: A discussion on the increasing presence of straight people in gay clubs, which can sometimes lead to a disruptive atmosphere, altercations, and even instances of homophobic behavior, undermining the safety of the space.
- Evolution of Social Media Fame: A contrast between the "OG YouTuber" era, where fame was built over time (Louie's experience), and the "COVID explosion" era of TikTok, characterized by rapid, viral growth (Adam's experience).
- The Duality of Influence: Social media's power to change lives overnight and create communities is weighed against the significant downsides, including overwhelming online hate and a sense of ownership or entitlement from followers.
- Authenticity and Humor: The use of personal storytelling and comedy as central elements in both their friendship and their online content, allowing for a deeper connection with their audience.
Quotes
- At 0:56 - "This is our popping the cherry." - Louie, humorously referring to this being his and Adam's first podcast together.
- At 1:45 - "I feel like this is the first time I come on a podcast and I'm not nervous." - Adam, commenting on the comfortable and friendly atmosphere with the hosts.
- At 4:56 - "When I posted it... all my comments were like, 'Bitch, you sent these flowers to yourself.'" - Louie, laughing about his followers' skeptical reactions to his Valentine's Day surprise.
- At 22:27 - "We get drunk as sh*t, full drag show. And I'm talking about I've never even seen men in makeup in like real life probably. Ever." - Laura Lee, describing her awe at seeing a drag show for the first time in Alabama.
- At 23:59 - "I can wear like the most hota outfit and feel comfortable... But bitch, I go to a straight club and if I even probably wearing this... We got denied to getting into a club because of how we were dressed." - Manny MUA, contrasting the freedom of expression in gay clubs versus the judgment in straight clubs.
- At 24:55 - "Can we just have like something? 'Cause a lot of the times, like, they will be like really wild at the clubs or like they're the ones that are causing fights." - Manny MUA, sharing his frustration about straight people disrupting the safe atmosphere of gay spaces.
- At 25:44 - "All I hear is 'f*cking faggot' at WeHo inside of Mickey's." - Adam Ray, recounting an instance of homophobic harassment he experienced inside a gay bar.
- At 47:22 - "I knew Louie before I was on social media. I was always a fan, still am." - Adam, revealing he was a longtime viewer of Louie's content before becoming a creator himself.
- At 58:19 - "I think I had like 20k subscribers and I went up to 100k in like a night. And I was like, oh!" - Louie, recounting how quickly his channel grew after his first viral storytime video.
- At 1:05:03 - "'Well you chose to be on social media, so like you owe us everything.' And that's what scares me." - Louie, sharing one of the most difficult aspects of being a public figure—the sense of ownership some followers feel.
- At 1:05:33 - "The power that social media has to change someone's life… like overnight." - Adam, reflecting on the positive power of social media to elevate someone's entire life in an instant.
- At 1:14:10 - "I'd probably buy like a shit-ton of land...and create like an Addy's World." - Adam, answering the final question about what he would do with a billion dollars.
Takeaways
- Seek out and actively protect environments where you can express yourself authentically and without fear of judgment.
- Allies frequenting LGBTQ+ spaces should do so with respect, recognizing them as community havens rather than just entertainment venues.
- Success in the creator economy has evolved; there is no single formula, with both steady community building and rapid viral moments being viable paths.
- To navigate the pressures of a public-facing career, it is crucial to build a strong support system grounded in genuine friendship and shared humor.
- Even in designated "safe spaces," prejudice can surface, reminding us that constant vigilance and advocacy are necessary to protect these communities.
- For aspiring creators, be prepared for the dual reality of online fame: the opportunity is immense, but so is the potential for public scrutiny and negativity.
- Thoughtful, small gestures of friendship can have a profound impact, helping to combat loneliness and reinforce meaningful connections.